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Advertising Rates and Requirements

Advertising Rate Card and Policies

General Advertising Policy

The Darien News reserves the right to edit or reject any advertising art, copy or material. Every effort will be made to accommodate advertiser’s positioning requests. However, such requests cannot be guaranteed.

Liability for errors shall not exceed the cost of space occupied by the error. Correction letters will be furnished on request in the event of an error if we have failed to correct errors marked on proofs.

Advertisements where proofs are provided are the responsibility of the advertiser. There is no liability for non-insertion.

Deadlines

Advertising deadline for a specific issue of The Darien News is noon the Friday before the week to run. Early deadlines may apply with holidays.

Circulation: 2,800

Mechanical Measurements

6 Column Format

Full Page: 6 Columns (11.625 inches) x 21 Inches

.174 Inch Gutter

Columns          Inches

1                      1.799"

2                       3.764"

3                       5.729"

4                       7.694"

5                       9.66"

6                      11.625"

Advertising Rates

Display: $7.50

Classified: $7.50 for 20 words or less, and $.25 a word over 20 words per insertion

Political Advertising: Paid on regular advertising rated. Must be paid in advance.

Legal Advertising: $10 per 100 words per run, as established by law, plus $10 affidavit fee.

Insert Rates

2,500 copies – Circulation in county only

1 Sheet………...$200

4 Pages………...$215

8 Pages………...$230

12 Pages……….$245

16 Pages……….$260

Rates are quoted on customer-furnished materials and printing. Rates are not discountable or commissionable.

Supplements are payable in advance of insertion.

Terms of Payment

Prepayment is required without approved credit. Cash in advance until credit application has been approved by the publisher.

Advertising invoices are due by the 10th of the month following publication. A finance charge of 1 ½ percent will be charged on balances over 30 days. Statements will be mailed at the end of each month. No credit is extended after an account has aged 60 days.

Online Display Ad

Ad appears on the website, as well as appearing in the newspaper. It is placed on right hand side on most pages throughout the Website and will be a uniform size.

Action when ad is clicked:

-Ad enlarges

-Links to advertiser’s email

-Links to advertiser’s website

-Links to a map showing advertisers location

Price: $10 a week

Online Banner Ad

-Premiere ad appears on the top of the page on the website

Action when ad is clicked:

-User will be taken to the advertiser’s website.

The following links will be created under the ad:

-Links to advertiser’s email

-Links to advertiser’s website

-Links to a map showing advertisers location

Price: $100 per month

Business Card Ad

Ad appears in the header throughout the entire website. These ads are designed for small businesses in town that want to get their business card in front of the entire community. Every few seconds the ads rotate to the next ad.

Action when ad is clicked:

-Ad enlarges

-Links to advertiser’s email

-Links to advertiser’s website

-Links to a map showing advertisers location

Price: $50 per month

Side Ad

Ad appears on the right hand side of website, under the weather box. These ads are designed for small businesses that have a website. Every few seconds the ads rotate to the next ad.

Action when ad is clicked:

-Advertiser’s website will be given.

Price: $50 per month

 
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